Aileron: Building a Vision Video

This article excerpt focuses on the importance of vision in guiding a business to enduring success. As the author points out, organizations with a clearly-defined vision tend to do better than those without one. But vision isn't merely a buzzword; it must create real action throughout the business. The excerpt highlights the basic building blocks of a useful vision, and sheds light on the importance of having core values and a rock-solid ideology that holds the organization together.

You might already know that setting a vision is a big part of professional management.  But why exactly is a vision so important?  How can you go about designing one for your organization?  And how can you, as a leader, see that it's implemented and making a real difference - not only in your company's strategic direction, but its everyday operations?  This detailed and in-depth article will help you find the answers.